More Beautiful than a New Beginning. Engage in a brilliant relationship when you purchase a SpringCut™ diamond. The genuine beauty of its' 60 facets and 40 points work in harmony to capture and refract light creating incomparable fire, brilliance and depth. Each SpringCut diamond is cut to precise proportions, allowing the diamond to reflect the maximum amount of light. Marrying the finer points of emerald cuts and radiant cuts has created the trademark SpringCut diamond. This cut brings forth the stone's natural beauty and like you, is individually unique and desirable. Because of its style, the SpringCut gives you more fire, brilliance and surface area thus giving you the perception of a larger stone. Most gemologists consider "cut" as the most important diamond characteristic. Even a diamond of perfect color and clarity will be dulled by a poor cut. The symmetry of a diamond's facets also has a strong effect on diamond brilliance. That's why the new, symmetrically aligned SpringCut with its rectangular, modified brilliant cut creates the illusion of a stone whose fire and large surface area belie reality. The SpringCut was developed by some of the most creative and internationally-known diamond cutters. Each SpringCut diamond is lab-certified and laser-inscribed with the brand and certificate number of authenticity. OUR JEWELERS Exclusive jewelers licensed to carry SpringCut are professional, experienced and of the highest caliber. They ensure that the diamonds have not been enhanced or tampered with and will provide you the service, education and guidance needed to make a best decision. Call one today to learn more about the benefits of owning a SpringCut. NO CONFLICT Buying a SpringCut guarantees you a non-conflict diamond. The areas from which these diamonds originate do not suffer from civil unrest due to mining of the SpringCut so you can enjoy the beauty and not feel any guilt. INVESTMENT VALUE As an investment, SpringCut is being produced on a limited scale so you are sure to retain a higher value with your purchase than others will. It's timeless worth and beauty will last for you and your family.